Craig Elston

Pioneer
DISC Type : sid

Strategic Account Director, LSP Industry at Blue Yonder

Greater Seattle Area, United States

Overview

Craig is a results-driven enterprise software leader with experience at Oracle, Celonis, and Anaplan, currently serving as a Strategic Account Director at Blue Yonder. He specializes in transforming Logistics Service Providers (LSPs) by leveraging his expertise in supply chain solutions. People who have worked with him describe him as intelligent, detail-oriented, and customer-focused.

Based on his social media activity, Craig appears to be inspired by high-achieving athletes and their stories of perseverance and character. He has shared posts celebrating Olympic champions like Allyson Felix and Megan Rapinoe, indicating an interest in sports and role models who make an impact both on and off the field.

Unique fact: Craig is an entrepreneur who co-founded Accelero Group, a sales management consulting firm for enterprise software companies.

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

LSP Transformation
His current role at Blue Yonder focuses on helping Logistics Service Providers optimize volatile supply chains and support new business models with innovative technology.
Process Optimization
At Celonis, he sold solutions focused on integrating data and generating process insights to improve business execution for clients in retail, CPG, and tech.
Emerging Technologies
He is continuously exploring the transformative potential of new technologies including AI, machine learning, automation, and optimization in the enterprise software space.

Media Appearances

Craig has no verified media appearances

Work History

3-2024
Strategic Account Director, LSP Industry at Blue Yonder
9-2020 - 2-2024
Strategic Account Director at Celonis
8-2018 - 9-2020
Strategic Account Executive at Anaplan
3-2010 - 8-2018
Application Sales Manager at Oracle
12-2004 - 3-2010
VP, Sales and Managing Partner at Accelero Group

Education

10-1984 - 6-1988
BA from Stanford University

More Information

Social Presence :

Prographics :

Exp : 37 Location : Greater Seattle Area, United States Job Level : Mid-senior Designation : Strategic Account Director, LSP Industry at Blue Yonder
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Craig

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are generally fast movers and can take quick decisions
  • Can Craig take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Craig

Personality Compatibility


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