Craig Evetts

Commander
DISC Type : D

Director, Global Strategic Procurement / Advanced Wound Management Business Partner at Smith+Nephew

Leeds, England, United Kingdom

Overview

Craig is a strategic Director of Global Procurement at Smith+Nephew, specializing in the healthcare sector. An MBA graduate from Teesside University, he is a champion of lean manufacturing, focused on enhancing profitability through cost reduction, improving value chains, and driving competitive growth on a global scale.

While at NHS Supply Chain, he was instrumental in developing own-brand products that successfully reduced costs by over 55%.

Personality Overview

Impact-Driven

Decisive

Very Quick

More than the product, they care about the effectiveness of the product.  They like to act fast and expect others to do the same. They are not focused on building rapport and relationships.

Topics They Care About

Strategic Procurement
Described as an innovative and visionary procurement professional, he focuses on setting strategic direction to promote high-quality manufacturing and service delivery.
Cost Reduction
He constantly strives to improve profitability through cost reduction and has a proven track record, having cut costs by over 55% in a previous role.
Lean Manufacturing
He is a self-described "champion of lean manufacturing and processes" and works to drive innovative plans that enable competitive growth and efficiency.

Media Appearances

Performance‑led Procurement – Why Innovation Should Be Front and Centre. Featured in Smith+Nephew News

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Smith+Nephew: Reinventing procurement as a strategic capability to deliver value across the organization. Featured in SAP

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Performance‑led Procurement – Why innovation should be front and centre. Featured in Smith+Nephew

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Work History

9-2022
Director, Global Strategic Procurement / Advanced Wound Management Business Partner at Smith+Nephew
2020 - 9-2022
Global Procurement Category Leader at Smith+Nephew
2015 - 2020
Senior Global Procurement Category Manager at Smith+Nephew
2012 - 2015
Global Procurement Category Manager at Smith+Nephew
2010 - 2012
Senior Global Sourcing Manager at NHS Supply Chain

Education

2002 - 2003
MBA from Teesside University
1999 - 2002
BA (Hons) from Teesside University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Leeds, England, United Kingdom Job Level : Mid-senior Designation : Director, Global Strategic Procurement / Advanced Wound Management Business Partner at Smith+Nephew
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Craig

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can take decisions very fast if you manage to convince them.
  • Can Craig take some risk or not?

  • The risks don’t matter much to them.

You And Craig

Personality Compatibility


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