Craig Fairbetter

Examiner
DISC Type : sc

National Accounts at STARC Systems Inc.

Bentonville, Arkansas, United States

Overview

Craig Fairbetter is a results-oriented business development leader at STARC Systems, focusing on national accounts. He specializes in collaborating with elite general contractors in the data center, aviation, and healthcare markets. He holds an MBA from Wingate University and a BBA from Oklahoma State University.

Outside of his direct role, Craig has a keen interest in major industries like aviation, following companies such as American Airlines. He has a passion for building lasting customer relationships and takes pride in seeing projects come to life and exceed expectations across the country.

He was previously recognized as "Vendor of the Year" in a prior role.

Personality Overview

Process Oriented

Unexpressive

Late Adopter

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Construction Containment
His work at STARC Systems focuses on providing temporary wall and containment solutions (ICRA) for highly sensitive environments like healthcare facilities and data centers.
Building Relationships
His personal introduction and posts emphasize a passion for developing mutually beneficial, lasting customer relationships to ensure owner satisfaction and project success.
Mission-Critical Facilities
He collaborates with contractors on projects within sensitive markets, including data centers, aviation, and healthcare, where uptime and safety are paramount.

Media Appearances

Craig has no verified media appearances

Work History

11-2025
National Accounts at STARC Systems Inc.
12-2024 - 11-2025
Senior Manager- Emerging Markets at STARC Systems Inc.
5-2018 - 12-2024
Regional Sales Manager at STARC Systems Inc.
3-2015 - 5-2018
National Sales Manager- Building Materials at Kimberly-Clark
4-2013 - 3-2015
Business Development Manager- Industrial/Safety Channel at Kimberly-Clark

Education

Bachelor of Business Administration - BBA from Oklahoma State University
Master of Business Administration (MBA) from Wingate University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Bentonville, Arkansas, United States Job Level : N/A Designation : National Accounts at STARC Systems Inc.

Interested in

Sports

Baseball, Baseball

URL has been copied!

Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Craig

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Craig take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Craig

Personality Compatibility


Other STARC Systems Inc. Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.