Robert Newstead

Initiator
DISC Type : Di

Senior Director Of Operations and Digital Transformation EMEA at PVH Corp.

United Kingdom

Overview

Robert Newstead is the Senior Director of Operations and Digital Transformation for Tommy Hilfiger & Calvin Klein at PVH Europe. His career spans senior roles with major international retailers like Urban Outfitters and JD Sports, focusing on operations, sales, and digital strategy to enhance the customer journey and build high-performing teams.

Outside of his direct professional responsibilities, he shows a keen interest in following thought leadership from publications like Harvard Business Review. He also follows prominent consumer brands such as Nike, suggesting an interest in athletic apparel and lifestyle market trends.

He was responsible for the retail rollout of JD Sports across Australia, delivering the best-performing international launch in the companys history.

Personality Overview

Impact-Oriented

Confident

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

AI in Retail
He believes AI-powered personalization and analytics are critical for the future of retail, separating market leaders from followers by anticipating customer needs.
Unified Commerce
Advocates for dissolving the line between physical and digital retail to create a seamless, complementary ecosystem that enhances the overall consumer experience.
Predictive Analytics
Focuses on leveraging AI and machine learning models to identify and retain at-risk loyalty members, a key challenge he sees for apparel retailers.

Media Appearances

Robert has no verified media appearances

Work History

9-2023
Senior Director Of Operations and Digital Transformation EMEA at PVH Corp.
4-2019
Director of Operations & OMNI/Digital Transformation Region North Europe - PVH at PVH Corp.
12-2017 - 4-2019
Head Of Retail at COOLFLO CLOTHING CO. LIMITED
8-2017 - 3-2018
UK Operations Manager at colette by colette hayman
12-2016 - 6-2017
Head Of Retail APAC at JD Sports and Glue Store

Education

Robert has no verified education history

More Information

Social Presence :

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Exp : 12 Location : United Kingdom Job Level : Senior Designation : Senior Director Of Operations and Digital Transformation EMEA at PVH Corp.
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Robert

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Robert take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Robert

Personality Compatibility


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