Craig Ferrara

Commander
DISC Type : D

Director Of Business Development at FORM

United States

Overview

Craig has no verified overview

Personality Overview

Very Quick

Impact-Driven

Risk-Taker

They are not focused on building rapport and relationships.  More than the product, they care about the effectiveness of the product. They are very proud of what they do.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

12-2021
Director Of Business Development at FORM
4-2020 - 12-2021
Sr. Director, Client Success at demandDrive
11-2018 - 4-2020
Director, Customer Success at kununu US
6-2018 - 11-2018
Customer Success Manager at ConnectAndSell, Inc
8-2017 - 5-2018
Channel Partner Sales Manager at kununu US

Education

Hospitality & Tourism Management from Isenberg School of Management, UMass Amherst

More Information

Social Presence :

Prographics :

Exp : 9 Location : United States Job Level : Mid-senior Designation : Director Of Business Development at FORM
URL has been copied!

Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Craig

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can take decisions very fast if you manage to convince them.
  • Can Craig take some risk or not?

  • The risks don’t matter much to them.

You And Craig

Personality Compatibility


Other FORM Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.