Craig Gibbs

Questioner
DISC Type : c

Chief Executive Officer at Asher Biotherapeutics

Palo Alto, California, United States

Overview

Craig has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

9-2020
Chief Executive Officer at Asher Biotherapeutics
12-2020
Chairperson of the Board of Directors at Inipharm Inc.
4-2015 - 3-2023
Member of Board of Directors at Aridis Pharmaceuticals (NASDAQ: ARDS)
9-2020 - 12-2020
Entrepreneur In Residence at Third Rock Ventures
9-2015 - 7-2020
Chief Business Officer at Forty Seven Inc. (NASDAQ: FTSV)

Education

1985 - 1988
Ph.D. from University of Glasgow
2004 - 2006
M.B.A. from Golden Gate University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Palo Alto, California, United States Job Level : Leadership Designation : Chief Executive Officer at Asher Biotherapeutics
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Craig

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Craig take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Craig

Personality Compatibility


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