Jeff LeDrew, P. Eng.

Examiner
DISC Type : cs

VP of Business Development at IP Road Inc

St John’s, Newfoundland and Labrador, Canada

Overview

Jeff LeDrew is an award-winning entrepreneur who applied his Electrical Engineering background from Memorial University to found Jumping Bean Coffee. He leveraged his technical skills from the telecom industry to develop an innovative, eco-friendly coffee roasting process, growing a home hobby into one of Atlantic Canadas largest independent coffee companies.

Outside of his business, Jeff is passionate about trying new things, having obtained both realtor and prospecting licenses. He started his coffee venture as a fundraiser for the Rotary Club, demonstrating a long-standing commitment to community involvement and applying his skills to social causes.

He invented the ECO2Roast process, which reduces CO2 emissions by 85% and saves one pound of carbon for every pound of coffee roasted.

Personality Overview

Process Oriented

Late Adopter

Status Quo Seeker

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are always well-planned and adopt a systematic approach.

Topics They Care About

Sustainable Innovation
Engineered the proprietary ECO2Roast process to significantly reduce carbon emissions, emphasizing his commitment to environmentally responsible business practices.
Entrepreneurship
Transformed a home roasting hobby into a major coffee brand and was named P. J. Gardiner Newfoundland and Labrador Entrepreneur of the Year.
Community Engagement
His company originated from a Rotary Club fundraiser, and he has served on the St. John's Board of Trade, showing deep local community involvement.

Media Appearances

#55 Jeff LeDrew - Jumping Bean Coffee. Featured in YouTube

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Jumping Bean Coffee owner, CEO Jeff LeDrew answers 20 Questions. Featured in SaltWire

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Jumping Bean Coffee Franchise – President, Jeff LeDrew. Featured in BeTheBoss.ca

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Work History

5-2008 - 2-2010
VP of Business Development at IP Road Inc
8-2005
CEO at Jumping Bean Coffee
2-2004 - 2-2008
Vice President of Business Development at Joohong / Epivalley
2000 - 2004
Senior Account Manager at Com21
1997 - 2000
Network Engineering at Rogers Communications

Education

1992 - 1997
EE from Memorial University, Newfoundland and Labrador

More Information

Social Presence :

Prographics :

Exp : 13 Location : St John’s, Newfoundland and Labrador, Canada Job Level : Leadership Designation : VP of Business Development at IP Road Inc
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Jeff

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Jeff take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Jeff

Personality Compatibility


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