Craig Harden

Examiner
DISC Type : sc

Creative Director at BBB Renessence LLC

Louisville, Kentucky, United States

Overview

Craig has no verified overview

Personality Overview

Status Quo Seeker

Process Oriented

Late Adopter

They are always well-planned and adopt a systematic approach.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

1-2013
Creative Director at BBB Renessence LLC
1-2009
Principal at CHC LLC
7-2007 - 12-2008
Executive Vice President, Marketing at ReVive Skincare
8-1997 - 9-2006
Vice President, Media & Public Relations at ANN INC.
7-1996 - 7-1997
Director of Advertising at In The Mix PR & Advertising

Education

Bachelor of Arts from University of Kentucky
Education details unavailable from University of Louisville

More Information

Social Presence :

Prographics :

Exp : 28 Location : Louisville, Kentucky, United States Job Level : Mid-senior Designation : Creative Director at BBB Renessence LLC
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Craig

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Craig take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Craig

Personality Compatibility


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