Craig Hardy

Critic
DISC Type : C

Chairman at Medtrade Products Limited

Crewe, England, United Kingdom

Overview

Craig Hardy is the Chairman and founder of Medtrade Products Ltd, a company he established in 1999. His career includes roles as Technical Director at Advanced Medical Solutions and Project Manager at Johnson & Johnson. He holds a Bachelor of Science from the University of York, providing a strong technical foundation for his leadership.

Outside of his primary business focus, Craig maintains a keen interest in significant political and economic issues. He has publicly shared his thoughts on complex topics like Brexit, indicating he follows the broader landscape in which his business operates.

Unique Fact: He successfully led Medtrade Products for over two decades, culminating in its acquisition in 2021.

Personality Overview

Critic

Objective Thinker

Information Seeker

They don’t appreciate bells and whistles unless backed by data.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Medical Device Innovation
He founded and has led Medtrade Products, a company focused on advanced medical solutions, for over 20 years, progressing from CEO to Chairman.
Entrepreneurship
He built Medtrade Products from the ground up starting in 1999, showcasing a long-term commitment to entrepreneurship and business creation.
Business Leadership
His career trajectory from technical and project management roles to CEO and Chairman demonstrates a focus on high-level corporate leadership and growth.

Media Appearances

Craig has no verified media appearances

Work History

1-2020
Chairman at Medtrade Products Limited
9-1999 - 6-2020
CEO at Medtrade Products Limited
1995 - 1999
Technical Director at Advanced Medical Solutions
6-1989 - 4-1995
Project Manager at Johnson & Johnson
9-1985 - 9-1989
Project Manager at Courtaulds research

Education

1982 - 1985
Bachelor of Science - BS from University of York
9-1974 - 6-1982
Education details unavailable from Ashville college

More Information

Social Presence :

Prographics :

Exp : 40 Location : Crewe, England, United Kingdom Job Level : N/A Designation : Chairman at Medtrade Products Limited
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Craig

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Craig take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Craig

Personality Compatibility


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