Craig Horstmann

Questioner
DISC Type : c

Chief Financial Officer at B Street Collision Center

St Louis, Missouri, United States

Overview

Craig has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

5-2024
Chief Financial Officer at B Street Collision Center
7-2022 - 4-2024
Managing Director - Family Office Commercial Banking at JPMorgan Chase & Co.
6-2020 - 8-2022
Central States Region Manager at JPMorgan Chase & Co.
11-2015 - 6-2020
Region Manager, Missouri at JPMorgan Chase & Co.
8-2011 - 11-2015
Senior Vice President and Team Lead at Wells Fargo

Education

1999 - 2001
MBA from Washington University in St. Louis - Olin Business School
1993 - 1998
BS from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 24 Location : St Louis, Missouri, United States Job Level : Leadership Designation : Chief Financial Officer at B Street Collision Center
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Craig

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Craig take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Craig

Personality Compatibility


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