Craig Jones

Evaluator
DISC Type : scd

Director- Merchandising Operations (Optical and Hearing) at Sam's Club

Columbia, Missouri, United States

Overview

As Director of Merchandising Operations at Sams Club, Craig Jones leads the optical and hearing categories. With a degree from Eastern Mennonite University, he excels in integrated supply chain management and partnership development. People he has worked with describe him as engaged, results-proven, and an excellent communicator under pressure.

During the pandemic, his team achieved an impressive 97% success rate in dispensing optical orders promptly, showcasing exceptional process management.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Integrated Supply Chain
He has deep experience developing and executing integrated supply chains for optical categories at Sam’s Club and through his own consulting firm.
Member Experience
He is committed to delivering a seamless and friction-free experience for members, particularly in the complex optical and hearing services.
Vendor Partnerships
A core proficiency is maintaining robust vendor relationships, ensuring contract compliance, and upholding high product quality standards for the business.

Media Appearances

Craig has no verified media appearances

Work History

12-2025
Director- Merchandising Operations (Optical and Hearing) at Sam's Club
6-2023 - 12-2025
Senior Manager II- Business Support at Sam's Club
4-2021 - 7-2023
Senior Manager- Merchandise replenishment at Sam's Club
4-2020 - 4-2021
Business Consultant at Craig Jones Consulting
8-2015 - 4-2020
Director of Lab Operations at EyeCare Partners

Education

9-2003 - 4-2004
Bachelor of Science (BS) from Eastern Mennonite University
1993 - 1995
Associate's degree from Ranken Technical College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Columbia, Missouri, United States Job Level : Mid-senior Designation : Director- Merchandising Operations (Optical and Hearing) at Sam's Club
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Craig

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Craig take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Craig

Personality Compatibility


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