Craig Kennedy

Questioner
DISC Type : c

Board Member at Accountability Lab

Washington, District of Columbia, United States

Overview

Craig has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

6-2018 - 11-2022
Board Member at Accountability Lab
7-2015 - 2-2020
Senior Fellow at Hudson Institute
1-2013 - 10-2016
Board Member at Alfred Herrhausen Society
1-2010
Board Member at US-Russia Foundation
1-2009 - 8-2014
Trustee at Invesco Closed-End Funds

Education

1977 - 1980
MA from University of Chicago
1977 - 1980
MBA from The University of Chicago Booth School of Business

More Information

Social Presence :

Prographics :

Exp : 33 Location : Washington, District of Columbia, United States Job Level : N/A Designation : Board Member at Accountability Lab
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Craig

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Craig take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Craig

Personality Compatibility


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