Craig Kudra

Examiner
DISC Type : cs

Sales Manager at Pillar Media

Littleton, Colorado, United States

Overview

Craig has no verified overview

Personality Overview

Late Adopter

Unexpressive

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

3-2025
Sales Manager at Pillar Media
1-2018 - 6-2022
Senior Account Manager at Denver Post Media
5-2014
Licensed Real Estate Broker at Independent
1-2010 - 4-2014
General Sales Manager at iHeartMedia
9-2003 - 12-2010
Director of Sales at iHeart Media/Clear Channel Communications

Education

1980 - 1984
Bachelor of Science (B.S.) & Arts from Indiana University Bloomington

More Information

Social Presence :

Prographics :

Exp : 19 Location : Littleton, Colorado, United States Job Level : Middle Designation : Sales Manager at Pillar Media
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Craig

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Craig take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Craig

Personality Compatibility


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