Craig L Cockrum

Evaluator
DISC Type : scd

VP of Product & Innovation | Fenty Beauty/Skin, Ole Henriksen, KVD Beauty, Lip Lab at Kendo Brands, Inc.

Gilroy, California, United States

Overview

Craig has no verified overview

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

5-2021
VP of Product & Innovation | Fenty Beauty/Skin, Ole Henriksen, KVD Beauty, Lip Lab at Kendo Brands, Inc.
2-2021
Founder & CEO at Aretea LLC
8-2019 - 3-2023
Founding Member & CEO at Fastify
1-2019 - 8-2020
Advisory COO /Senior Vice President at Solvasa LLC
2-2018 - 2-2020
Advisory COO at Cobuna Brands LLC

Education

BS from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 31 Location : Gilroy, California, United States Job Level : Senior Designation : VP of Product & Innovation | Fenty Beauty/Skin, Ole Henriksen, KVD Beauty, Lip Lab at Kendo Brands, Inc.
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Insights For Selling To Craig L

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig L is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Craig L

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Craig L move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Craig L take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Craig L

Personality Compatibility


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