Craig Lambert

Questioner
DISC Type : c

Managing Partner at XT Ventures

Greater Sydney Area, Australia

Overview

Craig Lambert is the Managing Partner of XT Ventures, a venture capital firm focused on Sport, Fitness, Wellness, and Health. A seasoned investor and entrepreneur, he previously founded Slingshot, a leading corporate innovation partner in Australia. He holds an MBA from Bond University and has made over 100 startup investments.

Craigs professional focus on sports technology is complemented by a deep personal interest in the field, evidenced by his pursuit of a specialized Football Industries MBA from Liverpool University. This suggests a passion for the business and strategic side of professional sports, particularly football.

At the age of just 23, he founded and sold his first company, an advertising agency, to the NASDAQ-listed TMP Worldwide.

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Sport & Health Tech
His venture fund, XT Ventures, exclusively invests in startups at the intersection of sport, fitness, wellness, and health, leveraging new technologies.
Corporate Innovation
As the founder of Slingshot, he has extensive experience building successful innovation programs and partnerships between large corporations and startups.
Supporting Founders
He has invested in over 100 companies and his career with accelerators like Slingshot shows a commitment to mentoring and scaling early-stage businesses.

Media Appearances

Craig has no verified media appearances

Work History

10-2021
Managing Partner at XT Ventures
8-2012
Founder and CEO at Slingshot
11-2016
Founder at CoVentured
6-2017
Board Member at Gamurs Pty Ltd
6-2000
Managing Director at Vinemoon (Investments) Pty Ltd

Education

2002 - 2003
Master of Business Administration (MBA) from Bond University
Conjoint Professor of Practice from University of Newcastle

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : Managing Partner at XT Ventures
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Craig

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Craig take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Craig

Personality Compatibility


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