Craig Lichtenberger

Inspirer
DISC Type : id

Vice President/Commercial Lending at Mutual Federal

Brookville, Ohio, United States

Overview

Craig has no verified overview

Personality Overview

Achievment Oriented

Charming & Persuasive

Generous

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

3-2025
Vice President/Commercial Lending at Mutual Federal
7-2011
Vice President/Commercial Lending at First Bank Richmond
8-2005 - 1-2011
Vice President Commercial Lending at First Financial Bank
2-2003 - 8-2005
AVP/Regional Sales Manager at Salin Bank & Trust
5-1997 - 2-2003
Officer/Banking Center Manager at National City Bank

Education

1991 - 1994
BS from Ball State University - Miller College of Business

More Information

Social Presence :

Prographics :

Exp : 36 Location : Brookville, Ohio, United States Job Level : N/A Designation : Vice President/Commercial Lending at Mutual Federal
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Craig

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Craig take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Craig

Personality Compatibility


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