Craig Maas

Questioner
DISC Type : c

Software Developer at Draftsim

San Luis Obispo, California, United States

Overview

Craig Maas is a software developer with over 14 years of experience at Amazon, where he advanced to Software Development Manager. He led the front-end experience for Amazons Seller Central and holds a Bachelor of Science from California Polytechnic State University-San Luis Obispo. He recently joined Draftsim as a Software Developer.

He is a supportive leader who values his professional network, publicly endorsing former colleagues and expressing gratitude for his career journey. Craig is passionate about creating a positive work environment and has actively recruited for his teams, highlighting his love for his daily work and organization.

After 14 years at Amazon, he transitioned from a management position to a hands-on developer role.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

E-commerce Front-End
He managed the team that owns the front-end experience for how items are listed on Amazon, a critical part of the seller experience.
Team Leadership
As a former manager, he actively hired for his team and publicly champions former colleagues, showing a deep commitment to building and supporting people.
Career Transitions
After 14 years in various roles at Amazon, he made a significant career change by moving to a new company in a different role.

Media Appearances

Craig has no verified media appearances

Work History

5-2025
Software Developer at Draftsim
9-2015 - 12-2024
Software Development Manager at Amazon
1-2014 - 9-2015
Software Development Engineer at Amazon.com
7-2011 - 12-2013
Software Development Engineer at Amazon
7-2011 - 9-2012
Software Development Engineer at Zero Mass Engineering, part of the Amazon.com group of companies

Education

2002 - 2007
Bachelor of Science (BS) from California Polytechnic State University-San Luis Obispo

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Luis Obispo, California, United States Job Level : N/A Designation : Software Developer at Draftsim
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Craig

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Craig take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Craig

Personality Compatibility


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