Craig Maitin-Casalis

Questioner
DISC Type : c

FP&A Lead at Laka

London, England, United Kingdom

Overview

Craig is a commercially astute finance leader and the FP&A Lead at Laka. A Chartered Accountant (SA) and ex-Deloitte professional, he graduated from the University of the Witwatersrand and specializes in strategic finance and building finance functions in high-growth, PE-backed, and multinational companies.

Outside of finance, Craig shows a keen interest in cycling, aligning with his role at a bicycle insurance company. He maintains a clear connection to his South African heritage. During his university years, he participated in social running events, enjoying a 5km party run.

Unique fact: He celebrated his new role at Laka with the South African slang "lekker, " connecting his heritage to his professional life.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

FP&A Leadership
He has a proven track record of building finance functions and leading budgeting and forecasting cycles to drive revenue growth and operational efficiency.
Insurtech Innovation
He joined Laka because he is thrilled to be part of a company that is "breaking the rules of insurance" with a people-powered subscription model.
AI in Business
He has stated that AI is a powerful tool capable of transforming traditional industries, driving business growth, and optimizing employee capacity.

Media Appearances

Craig has no verified media appearances

Work History

9-2025
FP&A Lead at Laka
8-2024 - 9-2025
FP&A Manager at Laka
4-2023 - 8-2024
Senior Business Partner at Abellio London
4-2022 - 4-2023
Group Financial Manager at Nord Anglia Education
6-2020 - 4-2022
Financial Manager at Super Group

Education

2015 - 2015
Higher Diploma in Accountancy from University of the Witwatersrand
2012 - 2014
Bachelor of Accounting Science from University of the Witwatersrand

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Middle Designation : FP&A Lead at Laka
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Craig

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Craig take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Craig

Personality Compatibility


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