Craig McAdams

Questioner
DISC Type : c

Founder at Claris LLC

Monticello, Minnesota, United States

Overview

Craig McAdams is the Founder of Claris LLC and a seasoned finance executive with over 13 years of experience at Graco, where he was the Finance Director for the Process Division. He played a key role in driving 13% CAGR, adding ~$200M in revenue through organic growth and 12 acquisitions. He holds an MBA from the University of St. Thomas.

Outside of his financial expertise, Craig is passionate about real estate investing and follows project developments closely. He draws inspiration from high-performance athletes, believing that solving problems is the best way to achieve growth and learning. He also actively champions manufacturing in the USA.

He founded his company, Claris LLC, with the mission of "Bringing Simplicity and Clarity from Wall Street to Main Street. "

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Mergers & Acquisitions
Managed the full lifecycle of 12 acquisitions at Graco, including strategy, due diligence, integration, and ERP conversions.
Fractional CFO Services
Founded Claris LLC to provide financial leadership and clarity to businesses, helping them navigate their financial options and talent needs.
US Manufacturing
Publicly supports and promotes companies that manufacture in the USA, encouraging others to add them to their supplier lists.

Media Appearances

Fractional CFO Bringing Wall Street to Main Street - Claris.LLC. Featured in Claris LLC

See Now

Work History

1-2025
Founder at Claris LLC
1-2022 - 2-2025
Director of Finance at Graco
7-2011 - 1-2022
Division Controller at Graco
2-2008 - 7-2011
Sr. Financial Analyst at Tennant Company
8-2006 - 2-2008
Financial Analyst at Tennant Company

Education

2006 - 2010
MBA from University of St. Thomas - Opus College of Business
2000 - 2002
Bachelor of Science from UMN Carlson School of Management

More Information

Social Presence :

Prographics :

Exp : 21 Location : Monticello, Minnesota, United States Job Level : Leadership Designation : Founder at Claris LLC
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Craig

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Craig take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Craig

Personality Compatibility


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