Craig Nelson

Enthusiast
DISC Type : i

Chairman & CEO at Nelson Connects

San Rafael, California, United States

Overview

Craig Nelson is the Chairman and CEO of Nelson Connects, a company he first joined as General Counsel in 2001. Leveraging his legal education, including a JD and an LLM, he has held numerous executive positions, guiding the family-owned businesss strategy and culture for over two decades.

Deeply involved in his community, Craig is the former Chair of the North Bay Leadership Council and the Marin County Workforce Investment Board. His commitment to local causes is also highlighted by his past role as Chair of the Executive Leadership Committee for the North Bay Heart Walk.

His career trajectory is unique, having ascended from the companys top legal counsel to its Chairman and CEO.

Personality Overview

Story Driven

Consensus Focused

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Family Business Strategy
He advises family businesses as an Executive Coach and has steered his own, Nelson Connects, through multiple stages of growth as a long-term leader.
Workforce Development
His experience as the former Chair of the Marin County Workforce Investment Board shows a strong interest in creating and improving employment opportunities.
Community Leadership
He has held multiple chairman roles in key regional organizations, including the North Bay Leadership Council, demonstrating a deep commitment to community progress.

Media Appearances

Nelson Connects announces CEO change. Featured in Staffing Industry

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Nelson Connects Announces CEO Transition. Featured in Bastille Post

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Sonoma staffing firm Nelson Connects names new CEO. Featured in North Bay Business Journal

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Work History

11-2025
Chairman & CEO at Nelson Connects
12-2020
Board Member at Overaa Construction
7-2020
Strategic Advisor at Marin Sonoma Impact Ventures
8-2014 - 10-2021
Strategic Advisor at Cartelligent
2-2014 - 3-2021
Chairman at iWorkGlobal - Acquired by Velocity Global

Education

1993 - 1994
LLM from University of San Diego School of Law
1987 - 1990
JD from University of California, College of the Law, San Francisco (formerly UC Hastings)

More Information

Social Presence :

Prographics :

Exp : 35 Location : San Rafael, California, United States Job Level : Leadership Designation : Chairman & CEO at Nelson Connects
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Craig

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Craig take some risk or not?

  • They can take some low-probability risks if needed.

You And Craig

Personality Compatibility


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