Craig Nelson

Visionary
DISC Type : Ds

AI Value Realization - Professional Services at Intelivate AI

Plano, Texas, United States

Overview

Craig D. Nelson is a Managing Director at Intelivate, where he leads global AI advisory services. With over 30 years of experience, he specializes in applying generative AI and process reengineering to drive measurable business outcomes. He holds an MPA and BS from the University of Utah and is a Certified Digital Transformation Expert.

Based on his professional history and education in Utah, Craig likely maintains a strong connection to the state. He is described by colleagues as a creative, people-oriented, and analytical leader with high integrity, who is deeply invested in the success and growth of his team members.

Unique fact: After being laid off at age 70, he rejected the idea of retirement and embraced a new professional chapter, emphasizing that hes "not done. "

Personality Overview

Fast But Thoughtful

Objective Evaluator

Early Adopter

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI Accountability
He recently wrote about the importance of "Intelligent Oversight" to ensure clear ownership and auditability for AI-driven decisions, highlighting risks when AI acts as an actor, not an assistant.
AI Value Realization
His current role focuses on ensuring AI initiatives are grounded in a defensible business case, measurable outcomes, and a target ROI that can be governed and sustained.
Process Reengineering
His work sits at the intersection of process reengineering and AI/ML applications. He has also authored publications on Robotics Process Automation as the new business process reengineering.

Media Appearances

Craig has no verified media appearances

Work History

3-2025
AI Value Realization - Professional Services at Intelivate AI
10-2023 - 3-2025
Vice President Professional Services at CareAR, A Xerox Company
10-2021 - 3-2025
Senior Director Solutions Consulting at CareAR, A Xerox Company
12-2016 - 8-2020
Partner (Alsbridge acquired by ISG 2016) at ISG (Information Services Group)
1-2007 - 12-2016
Managing Director at Alsbridge

Education

MPA from University of Utah
BS from University of Utah

More Information

Social Presence :

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Exp : 42 Location : Plano, Texas, United States Job Level : N/A Designation : AI Value Realization - Professional Services at Intelivate AI
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Craig

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Craig take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Craig

Personality Compatibility


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