Craig O'Boyle

Trailblazer
DISC Type : DI

Member at Sidebar

New York, New York, United States

Overview

Craig is a Global Director at Google, leading the ExecX team focused on thought leadership and executive experiences. His career spans top brands like Meta, Apple, and Activision Blizzard, specializing in marketing, storytelling, and brand strategy. He holds a double Executive MBA from Columbia Business School and London Business School.

He is a passionate and recognized advocate for diversity and inclusion, having held numerous leadership positions within Googles Pride Employee Resource Group across the US and EMEA. He actively coaches and mentors talent from under-represented communities, championing LGBTQ+ advocacy inside and outside of his corporate roles.

Unique fact: He was ranked #7 globally on the OUTSTANDING list of the top 50 most inspirational LGBT+ Leader Role Models.

Personality Overview

Charismatic

Friendly But Fast

Informal

They are charming and can persuade others to support their decisions.  A combination of speed and relationship gets the best response from them. They are more likely to accept new and exciting technologies.

Topics They Care About

LGBTQ+ Advocacy
Has held multiple leadership roles in Google's Pride ERG and was named a top global LGBTQ+ leader, showing a deep commitment to community and inclusion.
Executive Storytelling
His current role at Google focuses on creating strategic narratives for executives. His headline and experience highlight storytelling as a core professional skill.
AI in Marketing
His profile emphasizes building brands at the center of AI and humanity. He holds certifications in Agentic AI and frequently posts about AI's impact on marketing.

Media Appearances

Craig O'Boyle - Global Director - Strategic Insights ... - The Org. Featured in The Org

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Craig O'Boyle (Google) on the Future of Thought Leadership. Featured in Vimeo

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Work History

11-2025
Member at Sidebar
9-2024
Pride ERG, Executive Committee & Leadership Sponsor, US & Americas at Google
7-2024
Global Director - Head of ExecX - Strategic Insights, Thought Leadership & Executive Experiences at Google
1-2024 - 8-2024
Global Industry Leader & Client Partner - Telco, Media & Mobile Practice at Google
10-2021 - 12-2023
Global Industry Leader & UK Apps Business General Manager (Gaming/Fintech/Marketplaces/Hybrid) at Google

Education

2014 - 2016
Executive Masters of Business Administration (E.M.B.A.) from Columbia Business School
3-2024 - 6-2025
Certificate from International Teaching Seminars (ITS)

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York, New York, United States Job Level : Junior Designation : Member at Sidebar
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Help them visualize the impact of their decision
  • Give them control of the sales process

DONT's

  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Craig

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Craig take some risk or not?

  • If necessary, they will be ready to take risks.

You And Craig

Personality Compatibility


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