Dana Whatley

Questioner
DISC Type : c

Vice President, Sales - Enterprise at Wrapbook

Burbank, California, United States

Overview

Dana has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Dana has no verified topics they care about

Media Appearances

Dana has no verified media appearances

Work History

11-2025
Vice President, Sales - Enterprise at Wrapbook
9-2024 - 11-2025
Vice President, Sales at Cast & Crew
12-2021 - 9-2024
Senior Director, Sales & Marketing at Cast & Crew
7-2018 - 1-2022
Director, Sales and Marketing at Cast & Crew
2-2015 - 7-2018
Sales and Marketing Representative at Cast & Crew

Education

Master of Business Administration (MBA) from University of La Verne
Marketing from California State University, Northridge

More Information

Social Presence :

Prographics :

Exp : 14 Location : Burbank, California, United States Job Level : Senior Designation : Vice President, Sales - Enterprise at Wrapbook
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Insights For Selling To Dana

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Dana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Dana take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Dana

Personality Compatibility


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