Craig R. Williams

Judge
DISC Type : Dc

Chief of Staff at Genexa

Miami-Fort Lauderdale Area, United States

Overview

Craig has no verified overview

Personality Overview

Objective Thinker

Quality Focused

Generally Skeptic

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

9-2022
Chief of Staff at Genexa
8-2021 - 8-2022
Director | Trade Marketing, Digital + DTC eRetailer Marketing at Genexa
9-2014 - 7-2023
Harvard Business Review Advisory Council at Harvard Business Review
4-2019 - 9-2021
Director | Marketing + Communications at eZone Group
4-2017 - 3-2019
Senior Manager | DTC + Social Media Channels at Digicel Group

Education

2013 - 2015
Master of Business Administration (M.B.A.) from University of the West Indies
1999 - 2003
Bachelor's Degree from University of the West Indies

More Information

Social Presence :

Prographics :

Exp : 18 Location : Miami-Fort Lauderdale Area, United States Job Level : N/A Designation : Chief of Staff at Genexa
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Insights For Selling To Craig R.

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig R. is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Craig R.

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Craig R. move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Craig R. take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Craig R.

Personality Compatibility


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