Craig Reynolds

Evaluator
DISC Type : dcs

Chief Operating Officer (COO) at Hoffman Nursery, Inc.

Rougemont, North Carolina, United States

Overview

Craig has no verified overview

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

12-2024
Chief Operating Officer (COO) at Hoffman Nursery, Inc.
1-2022 - 12-2024
Senior Director Of Operations at Hoffman Nursery, Inc.
5-2021 - 1-2022
Operations Manager / Nursery Manager at Hoffman Nursery, Inc.
4-2010 - 12-2020
International Operations Management / Marketing and Revenue Management at Royal Caribbean Group
11-2007 - 3-2010
Director Logistics / Supply Chain / Operations at Sigma Electric Manufacturing Company

Education

Bachelor of Business Administration - BBA from San José State University
Black Belt - Six Sigma - Project Management from Villanova

More Information

Social Presence :

Prographics :

Exp : 32 Location : Rougemont, North Carolina, United States Job Level : Leadership Designation : Chief Operating Officer (COO) at Hoffman Nursery, Inc.
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Craig

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Craig take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Craig

Personality Compatibility


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