Craig Shalekoff

Sharpshooter
DISC Type : CD

Chief Operating Officer and Co-Founder at Trilogy BPO

City of Johannesburg, Gauteng, South Africa

Overview

Craig Shalekoff is the Chief Operating Officer and Co-Founder of Trilogy BPO, with over 20 years of experience in the BPO sector. He specializes in implementing major transformation projects for international organizations across Africa and Asia Pacific. Colleagues describe him as hard-working, innovative, and highly effective.

Outside of his professional life, Craig is a die-hard Formula 1 fan and a passionate, longtime supporter of driver Lewis Hamilton. His interests also extend to major technology companies, including Microsoft and Oracle.

Unique fact: He is a dedicated supporter of Formula 1 driver Lewis Hamilton, also known by his racing number, #44.

Personality Overview

Thorough Evaluator

Precise But Practical

ROI Driven

More than the product, they care about the impact of the product.  They are not always relationship oriented. They respond well to strong and respectful communication.

Topics They Care About

Customer Engagement Shift
Focuses on the paradigm shift from traditional voice support to digital and autonomous customer engagement, a core theme in his professional philosophy.
Disruptive BPO Tech
Actively committed to helping businesses leverage disruptive technologies to improve their customer experience and service functions.
Formula 1 Racing
A self-proclaimed die-hard F1 fan who follows the sport closely and is a longtime supporter of seven-time world champion Lewis Hamilton.

Media Appearances

Craig has no verified media appearances

Work History

10-2024
Chief Operating Officer and Co-Founder at Trilogy BPO
1-2025 - 5-2025
Chief Operating Officer at Trilogy BPO
8-2021 - 2-2025
Managing Director at Digital Tribe BPO
7-2021 - 9-2024
Director at Ascensos
11-2019 - 7-2021
Offshore Account Executive at Thames Water

Education

1972 - 1987
Matric from Kind David

More Information

Social Presence :

Prographics :

Exp : 11 Location : City of Johannesburg, Gauteng, South Africa Job Level : Leadership Designation : Chief Operating Officer and Co-Founder at Trilogy BPO
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Craig

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Craig take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Craig

Personality Compatibility


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