Craig Shaneck

Initiator
DISC Type : Di

VP of Sales at AlfaPeople

Dallas, Texas, United States

Overview

Craig Shaneck is the Senior Vice President of Business Development at Smoothstack, leveraging over 15 years of expertise in ERP consulting and sales management for Fortune 500 companies. An alumnus of Rutgers University and a former Microsoft manager, he is a recognized expert in building high-performing sales teams and driving commercial growth.

He has a strong interest in workforce development, frequently moderating discussions and hosting webinars on topics like tech apprenticeships, data center careers, and upskilling the American workforce to meet new technological demands. Craig is passionate about networking and continuous learning, as seen in his active participation in industry conferences and symposiums.

Colleagues consistently describe him as "strategically brilliant, " a "pros pro, " and "forward-thinking, " highlighting his respected professional reputation.

Personality Overview

Friendly Challenger

Risk-Accepting

Impact-Oriented

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Workforce Development
At Smoothstack, he leads conversations and webinars on creating tech talent pipelines, apprenticeships, and upskilling to close the technology skills gap in the US.
Enterprise Applications
Managed teams at Microsoft focused on Dynamics 365 and Power Platform, demonstrating deep expertise in ERP, CRM, and business solutions for large organizations.
Data & AI
Recent social media activity shows an active interest in the future of Data careers and the impact of AI on major industries like telecommunications.

Media Appearances

Our Team - Smoothstack. Featured in Smoothstack (Company Website)

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SMOOTHSTACK ADDS EXPERIENCED LEADERS TO FEDERAL PRACTICE. Featured in EIN Presswire

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Work History

9-2025
VP of Sales at AlfaPeople
1-2024 - 9-2025
Senior Vice President Business Development at Smoothstack
7-2022 - 12-2023
Enterprise Digital Sales Manager - France, Germany, Middle East, Africa at Microsoft
9-2021 - 7-2022
Technical Sales Manager - Enterprise Business Applications, EMEA at Microsoft
2-2019 - 9-2021
Digital Solution Sales Professional at Microsoft

Education

1997 - 1999
Economics Coursework from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Dallas, Texas, United States Job Level : Senior Designation : VP of Sales at AlfaPeople
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Craig

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Craig take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Craig

Personality Compatibility


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