Craig Spence

Questioner
DISC Type : c

Chief Executive at ORKNEY HOUSING ASSOCIATION LIMITED

Kirkwall, Scotland, United Kingdom

Overview

Craig Spence is the Chief Executive of Orkney Housing Association, an award-winning organization dedicated to providing affordable housing. He serves on the board of Highlands & Islands Enterprise and holds a BA in Accounting. He is passionate about delivering excellent customer experiences and making a positive impact on the community.

Deeply committed to his community, Craig co-founded and chairs the Orkney Charitable Trust, a volunteer-run organization focused on tackling child poverty. Outside of work, he enjoys exploring Orkneys smaller islands with his family, charitable activities, and following the Scotland national football team.

He serves as the Deputy Lieutenant of Orkney, a prestigious role representing the monarchy in the islands.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Affordable Housing
As CEO of Orkney Housing Association, he leads the development of new, highly energy-efficient affordable homes and innovative funding models like the Orkney Community Housing Bond.
Community Development
His career and volunteer work are focused on supporting the Orkney community through housing, economic development via Highlands & Islands Enterprise, and charitable initiatives.
Child Poverty
He co-founded and chairs the Orkney Charitable Trust, which has raised over £100, 000 to support local children and families facing hardship, running programs like "Every Child Deserves a Christmas".

Media Appearances

Craig has no verified media appearances

Work History

10-2015
Chief Executive at ORKNEY HOUSING ASSOCIATION LIMITED
6-2014
Chairman at Orkney Charitable Trust
1-2004
Partner at Sandkirk
10-2008 - 3-2016
Board Member at Highlands & Islands Enterprise
4-2011 - 10-2013
Chair at Children's Hearings Scotland

Education

1994 - 1997
BA from Edinburgh Napier University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Kirkwall, Scotland, United Kingdom Job Level : N/A Designation : Chief Executive at ORKNEY HOUSING ASSOCIATION LIMITED
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Craig

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Craig take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Craig

Personality Compatibility


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