Craig Spurdle

Observer
DISC Type : ci

Director at PharmAssist (Solutions) Ltd

Runcorn, England, United Kingdom

Overview

Craig Spurdle is the IT Director at PHOENIX Group, responsible for wholesale IT, automation, data & analytics, and eCommerce. Described as a forward-thinking and strong project manager, he holds a B. Sc. from The University of Salford and consistently delivers results.

He recently introduced the Keynote session and led a Boardroom discussion on storytelling for business impact at the Evanta UK & Ireland CIO Executive Summit.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Digital Innovation
Serves as the Vice Chair of the Company Chemists' Association Digital Innovation Group, focusing on advancing technology in the pharmacy sector.
Business Storytelling
Led a discussion at a CIO executive summit on mastering storytelling to increase impact and engagement, showing an interest in effective communication.
Leadership Development
Actively mentors rising leaders within his company by setting strategic business challenges for leadership development groups.

Media Appearances

Craig has no verified media appearances

Work History

1-2024
Director at PharmAssist (Solutions) Ltd
2-2022 - 10-2024
Director Wholesale IT & Automation, Data & Analytics, eCommerce, Retail & Patient IT (Europe) at PHOENIX group - Integrated Healthcare Provider
3-2021 - 4-2024
Vice Chair CCA Digital Innovation Group at Company Chemists'​ Association
3-2018
IT Director at PHOENIX Medical Supplies Ltd
12-2014 - 4-2017
Phamacy Voice IT Group Vice Chairman at Pharmacy Voice

Education

9-1990 - 7-1993
B.Sc. (First Class) from The University of Salford

More Information

Social Presence :

Prographics :

Exp : 31 Location : Runcorn, England, United Kingdom Job Level : Mid-senior Designation : Director at PharmAssist (Solutions) Ltd
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Craig

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They like to analyze well and then make their decisions.
  • Can Craig take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Craig

Personality Compatibility


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