Craig Stewart

Inquirer
DISC Type : dc

Head of Audience Growth at Twisted Pear Studios

United Kingdom

Overview

Craig is an SEO and content professional with over 20 years of experience, currently Head of Audience Growth at Twisted Pear Studios. He specializes in data-driven content strategy and holds a postgraduate diploma from the University of Aberdeen. Colleagues describe him as strategic and talented in delivering audience growth.

Outside of work, Craig is making a conscious effort to prioritize his personal social life. He has resolved to spend more time with friends and neighbors, valuing genuine connections beyond the scope of professional networking events and conferences.

His journalism background as a sub-editor gives him a unique instinct for content patterns and precision, an asset he finds invaluable in the age of AI.

Personality Overview

Upfront

Hard To Convince

ROI Conscious

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

AI in Content
Holds a certification in using AI for SEO and actively discusses how artificial intelligence is changing content creation and strategy.
Local SEO
He highlights successful case studies with local businesses, focusing on turning search impressions into tangible customer inquiries and calls.
Audience Growth
A core focus of his career and current role, he builds robust, data-driven plans to deliver long-term audience growth for diverse businesses.

Media Appearances

Twisted Pear Studios – Craig Stewart. Featured in craig-stewart.com

See Now

Work History

4-2025
Head of Audience Growth at Twisted Pear Studios
9-2022 - 3-2025
Head of Audience Development at KELSEY Media
1-2021 - 9-2022
Content Marketing Manager, Haynes UK & Australia at Infopro Digital
6-2017 - 1-2021
Marketing Manager at Haynes Publishing
2-2017
SEO & Content Consultant at Self-employed

Education

2008 - 2008
PgDip from University of Aberdeen
2005 - 2006
MLitt from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 19 Location : United Kingdom Job Level : Mid-senior Designation : Head of Audience Growth at Twisted Pear Studios
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Craig

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • Their decision making speed is somewhere in the middle.
  • Can Craig take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Craig

Personality Compatibility


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