Craig is an SEO and content professional with over 20 years of experience, currently Head of Audience Growth at Twisted Pear Studios. He specializes in data-driven content strategy and holds a postgraduate diploma from the University of Aberdeen. Colleagues describe him as strategic and talented in delivering audience growth.
Outside of work, Craig is making a conscious effort to prioritize his personal social life. He has resolved to spend more time with friends and neighbors, valuing genuine connections beyond the scope of professional networking events and conferences.
His journalism background as a sub-editor gives him a unique instinct for content patterns and precision, an asset he finds invaluable in the age of AI.
Read the full overview →They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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