Craig is an SEO and content professional with over 20 years of experience, currently Head of Audience Growth at Twisted Pear Studios. He specializes in data-driven content strategy and holds a postgraduate diploma from the University of Aberdeen. Colleagues describe him as strategic and talented in delivering audience growth.
Outside of work, Craig is making a conscious effort to prioritize his personal social life. He has resolved to spend more time with friends and neighbors, valuing genuine connections beyond the scope of professional networking events and conferences.
His journalism background as a sub-editor gives him a unique instinct for content patterns and precision, an asset he finds invaluable in the age of AI.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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