Craig Vintcent

Captain
DISC Type : DS

Founder: CEO at Shift90

London, England, United Kingdom

Overview

Craig Vintcent is the Founder and CEO of Shift90, leveraging over 25 years of experience in enterprise sales, including a decade at Oracle. He specializes in driving growth for PE-backed B2B companies by fixing their go-to-market strategies. Colleagues describe him as an inspiring, driven, and collaborative leader with high emotional and intellectual intelligence.

Outside of his professional life, Craig has an interest in outdoor endurance sports, having participated in team running events in the Middle East. He also publicly identifies his role as a father as a key part of his identity in his professional headline.

After transitioning from a large corporation, a CFO told him hed never seen a corporate CRO succeed in a PE business; 18 months later, hed returned the company to profitability.

Personality Overview

Consummate Professional

Decisive But Calm

Output-Driven

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

GTM Acceleration
His company, Shift90, is founded on the principle of fixing and accelerating Go-to-Market strategies for B2B companies within 90 days.
Customer-Led Growth
He advocates for interviewing a company's best customers to uncover their true buying triggers, using these insights to drive repeatable growth and clone top clients.
PE-Backed Turnarounds
He specializes in transforming PE-backed B2B businesses, focusing on driving profitability and growth where others have struggled to adapt from a corporate environment.

Media Appearances

Craig has no verified media appearances

Work History

11-2024
Founder: CEO at Shift90
11-2024
Executive Director: GTM Acceleration at Shift90
3-2024 - 11-2024
Interim Chief Revenue Officer (CRO) at activpayroll
10-2023 - 4-2024
Interim Chief Revenue Officer (CRO) at MagicOrange
2-2021 - 9-2023
Chief Revenue Officer at Brady

Education

1-1999 - 12-1999
Master of Business Administration - MBA from Graduate School of Business - University of Cape Town
Leadership Diploma from University of St.Gallen

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder: CEO at Shift90
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Craig

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Craig take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Craig

Personality Compatibility


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