Craig Wilmann

Enthusiast
DISC Type : i

Business Mentor at Association of Business Mentors (ABM)

London, England, United Kingdom

Overview

Craig Wilmann is a business mentor and founder of Love Your Work, where he uniquely connects business and theatre. He uses his Masters degree in Playwriting to help leaders develop skills and share their stories through live, interactive experiences. People who have worked with him describe him as instrumental and creative.

Outside of his consultancy, Craig is a passionate writer and performer. He writes and records a weekly short story for his "Meaningless Problems" podcast under the pseudonym Doe Wilmann. He has also recently written and performed in his own one-person play, underscoring his deep commitment to the theatrical arts.

He once ran a marathon dressed as an elephant to support a charitable goal.

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Business Storytelling
He founded Love Your Work to help CEOs and their teams develop skills and boost their brand by telling their stories on stage through live theatre.
Playwriting & Performance
He holds a Master's in Playwriting Studies and is an active performer, having recently staged his own one-person play and written works like "The Picture of John Gray".
Creative Writing
He writes and records an original short story every week for his "Meaningless Problems" podcast, exploring themes of consciousness, free will, and AI.

Media Appearances

About Craig Wilmann – Love Your Work. Featured in Love Your Work

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My journey into business mentoring – and why ILM qualifications matter. Featured in Association of Business Mentors (ABM)

See Now

Work History

7-2025
Business Mentor at Association of Business Mentors (ABM)
6-2025
Founder at Love Your Work
5-2025
Forum Facilitator at Business Leader
12-2023 - 5-2025
Head of Membership at Business Leader
3-2023
Writer and Performer at Meaningless Problems - Short Story Podcast

Education

2009 - 2012
Bachelor's degree from University of Nottingham
2012 - 2013
MRes Playwriting Studies from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Leadership Designation : Business Mentor at Association of Business Mentors (ABM)
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Craig

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Craig take some risk or not?

  • They can take some low-probability risks if needed.

You And Craig

Personality Compatibility


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