Cristal Magno

Inquirer
DISC Type : dc

VP, Head of Commercial Excellence for EMEA & LATAM at Haleon

London, England, United Kingdom

Overview

Cristal has no verified overview

Personality Overview

Judgemental

Demanding

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Cristal has no verified topics they care about

Media Appearances

Cristal has no verified media appearances

Work History

7-2025
VP, Head of Commercial Excellence for EMEA & LATAM at Haleon
10-2024
Guardian at AngelUs Network
12-2024 - 7-2025
UK Trade Marketing & Category Director - Core Reckitt Health & Hygiene at Reckitt
10-2023 - 12-2024
Global Commercial Excellence Sr Director - Regional Sales Europe and Developing Markets at Reckitt
3-2020 - 11-2023
Global Sales Channel Director - Pharmacy & Drug at Reckitt

Education

2009 - 2011
Master of Business Administration (MBA) from FGV - Fundação Getulio Vargas
2004 - 2008
Bachelor's degree from Federal University of Ceara

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Senior Designation : VP, Head of Commercial Excellence for EMEA & LATAM at Haleon
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Insights For Selling To Cristal

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristal is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Cristal

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Cristal move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Cristal take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Cristal

Personality Compatibility


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