Cristal Woodley

Judge
DISC Type : Dc

Senior Director of Marketing, Communications and Customer Engagement at Renown Health

Greater Reno Area, United States

Overview

Cristal Woodley is the Senior Director of Marketing, Communications, and Customer Engagement at Renown Health, leading a team of over 30 professionals. With an MBA in IT Management, she specializes in digital strategy and marketing automation. Colleagues describe her as a wise, fearless, and truly talented leader.

Outside of work, Cristal is deeply committed to her community. She serves as a board member for Big Brothers Big Sisters of Northern Nevada and has previously dedicated her time to coaching JV Volleyball, demonstrating a passion for mentoring young people and helping them excel.

Cristal was honored with the national Terri McNorton Rising Star award, recognizing her as a top professional in healthcare strategy under 40.

Personality Overview

Fast But Wary

Generally Skeptic

Objective Thinker

They do not care very much about building rapport or relationships.  They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success.

Topics They Care About

Healthcare Marketing
Leads marketing for a large integrated healthcare network, focusing on enhancing brand visibility, patient engagement, and communicating community benefits.
Digital Strategy
Champions data-driven digital media strategies, using analytics and conversion tracking to improve online user behavior and campaign performance.
Youth Mentorship
Demonstrates a passion for guiding young people through her role as a board member for Big Brothers Big Sisters and her past experience as a volleyball coach.

Media Appearances

Connecting the Dots on the Patient Journey: A Conversation with Suzanne Hendery and Cristal Woodley (Renown Health). Featured in OHO

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Department Spotlight: Marketing and Communications – Featuring Cristal Woodley, Senior Director of Marketing, Communications and Customer Engagement. Featured in Renown Health Blog

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Work History

10-2022
Senior Director of Marketing, Communications and Customer Engagement at Renown Health
3-2018 - 2-2023
Director of Marketing and Customer Engagement at Renown Health
9-2017 - 8-2018
Manager of Web and Digital Marketing at Renown Health
4-2014 - 5-2016
Web Marketing Manager at Miller Heiman Group
JV Volleyball Coach at North Valley High School

Education

2017 - 2018
Master of Business Administration - MBA from Western Governors University
2007 - 2012
Bachelor of Business Administration (B.B.A.) from University of Nevada, Reno

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Reno Area, United States Job Level : Senior Designation : Senior Director of Marketing, Communications and Customer Engagement at Renown Health
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Insights For Selling To Cristal

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristal is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cristal

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Cristal move?

  • If convinced, they can reach decisions quite fast.
  • Can Cristal take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Cristal

Personality Compatibility


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