Cristhian Millan Sabogal

Critic
DISC Type : C

Gerente de Mercadeo at Banco W

Colombia

Overview

Cristhian is a marketing leader with over 15 years of experience in digital transformation and growth, currently serving as the Marketing Manager at Banco W. He holds a Masters degree in Analytics and is described by colleagues as an empathetic, creative, and achievement-oriented leader.


He holds a certification in "Artificial Intelligence for Marketing and Digital Communication, " highlighting his focus on applying emerging technology.

Personality Overview

Information Seeker

Precise

Objective Thinker

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Growth Marketing
His career includes roles like Chief Growth Officer at Lulo bank and Mentor at Growth Rockstar, showcasing deep expertise in driving business growth.
Fintech Innovation
His extensive experience in the banking sector with institutions like Banco W and Lulo bank points to a strong focus on financial technology.
Data-Driven Decisions
He identifies as a data-driven leader and holds a Master's in Analytics, underscoring his focus on using data to inform strategy.

Media Appearances

Cristhian has no verified media appearances

Work History

10-2025
Gerente de Mercadeo at Banco W
10-2024 - 10-2025
Marketing Director at Banco Unión
4-2024
Mentor at Growth Rockstar
2-2024 - 10-2024
Marketing Lead at Tuya S.A
9-2023 - 1-2024
Chief Growth Officer at Lulo bank

Education

3-2022 - 11-2022
Master ejecutivo en Analítica from Fundación Universitaria CEIPA
2020 - 2021
Diplomado from Universidad Icesi

More Information

Social Presence :

Prographics :

Exp : 15 Location : Colombia Job Level : N/A Designation : Gerente de Mercadeo at Banco W
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Insights For Selling To Cristhian

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristhian is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Cristhian

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Cristhian move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Cristhian take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Cristhian

Personality Compatibility


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