Cristian Crisan

Critic
DISC Type : C

Senior Product Manager at AMD

Austin, Texas, United States

Overview

Cristian is a results-oriented Senior Product Manager at AMD, leading the Consumer Client Business for OEM customers. With over a decade of experience, he specializes in leveraging technology for new product offerings and holds a Masters degree from the Texas McCombs School of Business and a certification in AI for Business Strategy.

Described by colleagues as exceptionally thorough and detail-oriented, Cristian excels in developing solid plans and managing resources effectively. His leadership spans end-to-end cross-functional initiatives, integrating people, processes, and technology across multiple markets.

He played an integral role in the development of the award-winning Framework 16" AMD Advantage Laptop, having been part of the project from its inception.

Personality Overview

Information Seeker

Negotiator

Critic

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others.

Topics They Care About

Ryzen AI
Actively promotes the partnership between AMD Ryzen AI and Adobe to enhance creative tools, indicating a focus on AI-powered features for consumers.
Go-to-Market Strategy
His roles at both AMD and National Instruments have involved managing go-to-market plans and product commercialization, showing deep expertise in this area.
PC Gaming & Creators
His work involves managing AMD's consumer desktop business and he has publicly shared excitement for products aimed at the PC gaming and creator markets.

Media Appearances

Cristian has no verified media appearances

Work History

5-2019
Senior Product Manager at AMD
10-2016 - 5-2019
Technical Product Manager at National Instruments
2-2015 - 10-2016
Program Manager at National Instruments
6-2011 - 1-2015
Engineering Manager at National Instruments
8-2007 - 8-2008
Hardware Design Engineer at Electronic April

Education

2015 - 2016
Master’s Degree from Texas McCombs School of Business
2008 - 2010
Master’s Degree from Technical University of Cluj Napoca

More Information

Social Presence :

Prographics :

Exp : 15 Location : Austin, Texas, United States Job Level : Middle Designation : Senior Product Manager at AMD
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Insights For Selling To Cristian

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristian is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Cristian

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Cristian move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Cristian take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Cristian

Personality Compatibility


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