Cristian Granados Ph.D

Commander
DISC Type : D

Academic Director of the Executive Innovation Program “Tec Beyond” at EGADE Business School del Tecnológico de Monterrey

Mexico City, Mexico

Overview

Cristian Granados is an innovation strategist and researcher at EGADE Business School, specializing in corporate and frugal innovation. With a Ph. D. from Universitat de Barcelona and post-doctoral studies at the University of Cambridge, he leverages over a decade of experience as an author, consultant, and educator for global companies and startups.

Cristian demonstrates a strong interest in the intersection of technology, economics, and literature. He analyzes how automation impacts employment and draws unique parallels between the creative risks of entrepreneurship and the existential commitment found in poetry, referencing literary works in his professional discourse.

He uniquely frames entrepreneurship as a poetic act, using Roberto Bolaño’s novel "Los detectives salvajes" to illustrate the personal and emotional risks involved.

Personality Overview

Decisive

Strong-Willed

Very Quick

They like to move fast and expect the same from others.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

Frugal Innovation
A core area of his research and consulting. He is the co-author of the book "Haz más con menos" on this specific topic.
Corporate Venturing
His work at EGADE Business School focuses on driving growth in large organizations through innovative strategies and intrapreneurship.
Technology & Employment
He publicly discusses how automation and AI can increase productivity and employment, rather than eliminate jobs, by making companies more competitive.

Media Appearances

Cristian has no verified media appearances

Work History

6-2023
Academic Director of the Executive Innovation Program “Tec Beyond” at EGADE Business School del Tecnológico de Monterrey
1-2020
Associate Professor & Researcher at EGADE Business School del Tecnológico de Monterrey
1-2023
Guest Professor (Executive Education Programs) at Cambridge Judge Business School
11-2023 - 11-2023
Guest Professor at Universidad de La Sabana
9-2021 - 8-2022
Post Doctoral Research Fellow at University of Cambridge

Education

9-2021 - 9-2022
Post-doctorate from University of Cambridge
2014 - 2018
Doctorate (PhD) in Innovation and Entrepreneuship studies from Universitat de Barcelona

More Information

Social Presence :

Prographics :

Exp : 4 Location : Mexico City, Mexico Job Level : Senior Designation : Academic Director of the Executive Innovation Program “Tec Beyond” at EGADE Business School del Tecnológico de Monterrey
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Insights For Selling To Cristian

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristian is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cristian

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Cristian move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Cristian take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Cristian

Personality Compatibility


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