Cristian Granados Ph.D

Cristian Granados is an innovation strategist and researcher at EGADE Business School, specializing in corporate and frugal innovation. With a Ph. D. from Universitat de Barcelona and post-doctoral studies at the University of Cambridge, he leverages over a decade of experience as an author, consultant, and educator for global companies and startups.

Cristian demonstrates a strong interest in the intersection of technology, economics, and literature. He analyzes how automation impacts employment and draws unique parallels between the creative risks of entrepreneurship and the existential commitment found in poetry, referencing literary works in his professional discourse.

He uniquely frames entrepreneurship as a poetic act, using Roberto Bolaño’s novel "Los detectives salvajes" to illustrate the personal and emotional risks involved.