Cristiano Alkaim

Captain
DISC Type : DS

CEO & Founder at 4ON

São Paulo, São Paulo, Brazil

Overview

With over 20 years of experience, Cristiano Alkaim is the CEO & Founder of 4ON, specializing in the Latin American fintech and payments sector. He holds an MBA from Universidade Federal do Paraná and is described by colleagues as decisive, talented, and knowledgeable, with deep expertise in developing digital payment solutions and driving market expansion.

He is actively bridging traditional finance with crypto by partnering with companies like Bitso to create fast, secure payment solutions for the LATAM market.

Personality Overview

Consummate Professional

Long-Term Thinker

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

LATAM Market Expansion
His career focus for over two decades has been on developing growth strategies and supporting market expansion for payment and fintech companies in Latin America.
Crypto & Fintech Synergy
Actively partnering with crypto firms like Bitso to combine traditional payment services with the crypto ecosystem, driving innovation in the region.
Cross-Border Payments
A core area of his expertise, focusing on developing solutions for international payments, FX, and e-commerce transactions for the US and Latin American markets.

Media Appearances

Cristiano has no verified media appearances

Work History

7-2022
CEO & Founder at 4ON
9-2021 - 7-2022
COO - Chief Operations Officer at Safrapay
9-2020 - 9-2021
CGO - Chief Growth Officer at Safrapay
8-2019 - 8-2020
COO - Chief Operation Officer at Safrapay
7-2017 - 7-2019
Head of Latin America / Managing Director at Emergent Payments

Education

2003 - 2005
MBA from Universidade Federal do Paraná
1995 - 2000
Graduation from Universidade do Estado de Santa Catarina

More Information

Social Presence :

Prographics :

Exp : 28 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : CEO & Founder at 4ON
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Insights For Selling To Cristiano

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristiano is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cristiano

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cristiano move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cristiano take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cristiano

Personality Compatibility


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