Cristiano Costanzo

Doer
DISC Type : ds

VP & General Manager at GSK

United Kingdom

Overview

Cristiano Costanzo is the VP & General Manager for GSK in Poland, driving growth and innovation in the life sciences sector. He has a long history with GSK, holding various global marketing and business unit leadership roles. People who have worked with him describe him as a professional and serious leader with a strategic mindset.

Outside of his executive role, Cristiano is a proud family man, recently sharing the milestone of his daughter beginning her university journey. He finds deep fulfillment in mentoring his team members and seeing them advance in their careers, a passion that shapes his leadership philosophy centered on openness and human connection.

He is an Italian pharmaceutical executive leading one of GSKs fastest-growing strategic markets in Poland.

Personality Overview

Fast-paced

Long-term Focused

Results Focused

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Pharma in Poland
As GM for GSK Poland, he is responsible for growth in a key market and oversees significant R&D and clinical trial investments in the country.
People Development
He states that true success is witnessing people he's worked with ascend to senior roles and finds fulfillment in their growth, which is a core part of his leadership.
Fostering Innovation
Represents an innovative pharmaceutical association (INFARMA) and champions GSK's R&D, including vaccine development against RSV and shingles.

Media Appearances

Cristiano Costanzo – Vice President and General Manager, GSK Poland. Featured in Executive Forecast

See Now

Work History

11-2022 - 12-2025
VP & General Manager at GSK
8-2020 - 11-2022
Global Marketing Director at GSK
9-2016 - 8-2020
VP Primary & Specialty Business at GSK
4-2015 - 8-2016
Primary Care Marketing Director at GSK
1-2014 - 4-2015
Business Unit Director Stiefel Italy at GSK

Education

2010 - 2011
Education details unavailable from SDA Bocconi
1991 - 1997
Chimica e Tecnologie Farmaceutiche from Università di Pisa

More Information

Social Presence :

Prographics :

Exp : 26 Location : United Kingdom Job Level : N/A Designation : VP & General Manager at GSK
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Insights For Selling To Cristiano

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristiano is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cristiano

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cristiano move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cristiano take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cristiano

Personality Compatibility


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