Cristina Berenguer

Critic
DISC Type : C

Finance and Audit Manager at IriusRisk

Spain

Overview

Cristina is a seasoned finance executive with over 20 years of experience, currently serving as the Finance and Audit Manager at IriusRisk. Her expertise lies in transforming family businesses with venture capital, leading M&A integrations, and implementing board-level financial reporting. She holds a Masters degree from IE Business School.

Beyond her corporate finance career, Cristina has entrepreneurial experience in the hospitality industry, having been the owner of a restaurant. This venture highlights her business acumen and passion extending into different sectors.

Unique fact: Cristina has hands-on experience as a restaurateur, having previously owned Restaurante Dspo.

Personality Overview

Critic

Information Seeker

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Business Transformation
Specializes in evolving family-owned companies into larger entities with backing from Venture Capital and private equity funds.
Mergers & Integrations
Has a strong background in leading the integration of teams and processes following mergers and acquisitions.
Threat Modeling
Showed enthusiasm for her company's recent milestone, highlighting its leadership in threat modeling solutions.

Media Appearances

Cristina has no verified media appearances

Work History

6-2022
Finance and Audit Manager at IriusRisk
7-2018 - 6-2022
Senior External Consultant at IriusRisk
3-2017
External Financial Consultant at CrbeConsulting
3-2018
Owner at Restaurante Dspot
4-2019 - 6-2022
Financial Advisor at UGROUND GLOBAL

Education

1991 - 1992
Master's degree from IE Business School
1-2024 - 6-2024
Programa Transicion de Ejecutiva a Consejera from Esade

More Information

Social Presence :

Prographics :

Exp : 10 Location : Spain Job Level : Middle Designation : Finance and Audit Manager at IriusRisk
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Cristina

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Cristina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Cristina

Personality Compatibility


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