Cristina Cappelletti

Enigma
DISC Type : cid

Search Engine Marketing Manager at Logic Digital

Wilmslow, England, United Kingdom

Overview

Cristina has no verified overview

Personality Overview

Fast Follower

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Cristina has no verified topics they care about

Media Appearances

Cristina has no verified media appearances

Work History

8-2023
Search Engine Marketing Manager at Logic Digital
7-2022 - 7-2023
Content and Creative Manager at Drafted
7-2022 - 10-2022
Channel Marketing Strategist - Europe at Project Management Institute
11-2020 - 7-2022
Head Of Marketing at Mobile Fun
1-2020 - 11-2020
Head of Marketing - Geek Division at THG

Education

2013 - 2015
Master of Arts (M.A.) from The Manchester Metropolitan University
Bachelor of Arts (B.A.) in Languages and Translation from Università degli Studi di Firenze

More Information

Social Presence :

Prographics :

Exp : 9 Location : Wilmslow, England, United Kingdom Job Level : Middle Designation : Search Engine Marketing Manager at Logic Digital
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Cristina

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Cristina take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Cristina

Personality Compatibility


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