Cristina Cefalan

Observer
DISC Type : ic

Business Controller at BAT

London, England, United Kingdom

Overview

Cristina has no verified overview

Personality Overview

Example Seeker

Value Driven

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Cristina has no verified topics they care about

Media Appearances

Cristina has no verified media appearances

Work History

9-2025
Business Controller at BAT
3-2024 - 8-2025
Head of Internal Audit at Trafigura
1-2018 - 3-2024
Senior Manager Internal Audit at Tesco
9-2014 - 1-2018
Lead Internal Auditor, Americas and EMEA at Johnson Controls
1-2010 - 9-2014
Senior External Auditor at KPMG Romania

Education

2011 from Academia de Studii Economice din București
2009 from Academia de Studii Economice din București

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : N/A Designation : Business Controller at BAT
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Cristina

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Cristina take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Cristina

Personality Compatibility


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