Cristina Cirstinoiu

Energizer
DISC Type : I

Finance Director - Romania & Moldova at Swixx BioPharma

Bucharest, Bucharest, Romania

Overview

Cristina Cirstinoiu is a results-driven finance leader with over 20 years of experience across the healthcare, production, and FMCG industries. A graduate of West University of Timisoara, she has a background in roles like CFO and Finance Director, focusing on strategic planning and business partnering.

Her experience includes managing finance for start-ups and leading business turnarounds, demonstrating significant adaptability. She has a proven ability to lead and develop highly motivated finance teams across local, regional, and global settings.

Cristina once served as the ad-interim CFO for a sub-cluster covering 12 different countries.

Personality Overview

Informal

Relationship Oriented

Imaginative

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Financial Leadership
Holds over two decades of experience in senior finance roles, including CFO and Finance Director, with a focus on driving strategy and leading finance agendas.
Team Development
Identifies as a people manager with a strong capability for growing and motivating teams of financial professionals, as demonstrated in her previous roles.
Business Turnarounds
Her background includes successfully driving business turnarounds and managing the financial aspects of start-up ventures.

Media Appearances

Cristina has no verified media appearances

Work History

1-2025
Finance Director - Romania & Moldova at Swixx BioPharma
1-2022 - 1-2025
CFO Croatia at Sandoz Hrvatska
4-2021 - 12-2021
Ad-interim CFO Romania and Sub-cluster East (12 countries with various set-up and business model) at Sandoz Romania
8-2016 - 12-2021
Finance manager – Head of Business Planning and Analysis for Romania and Cluster East at Sandoz Romania – a Novartis Company
11-2015 - 6-2016
Accounting and Reporting Manager South East of Europe at Danone – Bucharest, Romania

Education

1995 - 1999
Bachelor’s Degree from West University of Timisoara

More Information

Social Presence :

Prographics :

Exp : 25 Location : Bucharest, Bucharest, Romania Job Level : Mid-senior Designation : Finance Director - Romania & Moldova at Swixx BioPharma
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Cristina

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Cristina take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Cristina

Personality Compatibility


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