Ron Wechsler

Commander
DISC Type : D

SVP, Broadcast Partnerships and Programming Strategy at LIV Golf

Westchester County, New York, United States

Overview

Ron Wechsler is an award-winning senior executive in sports and entertainment media with over two decades of experience. He specializes in content strategy and broadcast partnerships, having held leadership roles at LIV Golf, NBC Sports, and Endeavor Streaming. He holds a Masters degree from Syracuse University.

He believes that sports can highlight the best of the human spirit and champions curiosity as the key to growth. Ron is also an advisor to a privacy-focused social network, reflecting an interest in digital ethics and user data protection.

While at LIV Golf, he helped increase the organizations global rights fees by over 100% in consecutive years.

Personality Overview

Decisive

Strong-Willed

Candid & Clear

They like to move fast and expect the same from others.  They prefer to be the ones controlling the conversation or defining the terms. They respond well to strong and respectful communication.

Topics They Care About

Sports Storytelling
His career focus is building brands through impactful and resonant storytelling across television, film, and digital platforms.
Broadcast Partnerships
He is responsible for negotiating and managing global media rights deals, having driven significant revenue growth for LIV Golf through strategic partnerships.
Golf's Evolution
He is focused on evolving professional golf by blending traditional formats with innovative concepts to engage the next generation of fans.

Media Appearances

LIV Golf strikes deal with ITV to bring free‑to‑air golf back to UK television. Featured in ITV Press Centre

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7 Ways LIV Golf is Reimagining the Fan Experience. Featured in STHQ

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Work History

10-2022
SVP, Broadcast Partnerships and Programming Strategy at LIV Golf
6-2020
Media & Rights - Advisor at SimWin Sports
6-2020 - 2-2025
Member Of The Board Of Advisors at MeWe
3-2019 - 6-2020
SVP, Programming & Content Strategy at Endeavor Streaming
2-2012 - 1-2019
SENIOR VICE PRESIDENT, Original Programming and Production at NBC Sports Group

Education

Master from Syracuse University
Education details unavailable from Brooklyn Technical High School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Westchester County, New York, United States Job Level : Leadership Designation : SVP, Broadcast Partnerships and Programming Strategy at LIV Golf
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Insights For Selling To Ron

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ron is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ron

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ron move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ron take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ron

Personality Compatibility


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