Cristina De La Cruz Raser

Galvanizer
DISC Type : Id

Chief Revenue Officer (CRO) at ISG Partners

San Francisco, California, United States

Overview

Cristina has no verified overview

Personality Overview

Trusting

Persuader

Pragmatic

They are more likely to be open to unproven but exciting technologies.  They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship.

Topics They Care About

Cristina has no verified topics they care about

Media Appearances

Cristina has no verified media appearances

Work History

8-2025
Chief Revenue Officer (CRO) at ISG Partners
1-2021 - 8-2025
Vice President of Sales at Ursus, Inc. - Talent, Services & Solutions
1-2019 - 1-2021
Regional Vice President at Robert Half at Robert Half
7-2006 - 1-2019
Senior Vice President Strategic Accounts at Robert Half
9-2004 - 7-2006
Sales Executive at Pearson Prentice Hall

Education

1999 - 2003
BA from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 22 Location : San Francisco, California, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at ISG Partners
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Appeal to their sense of self-worth and how they will impact their organization
  • Present testimonials from existing customers about their experience with your product
  • Talk about other customers and how they have derived value from your product

DONT's

  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t be excessively objective, focus on building a story first
  • Don’t make promises that are hard to keep

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Cristina

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Cristina take some risk or not?

  • They can take risks if necessary.

You And Cristina

Personality Compatibility


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