Cristina Franco

Observer
DISC Type : ci

Head Of Content at ABANCA

Spain

Overview

Cristina has no verified overview

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Cristina has no verified topics they care about

Media Appearances

Cristina has no verified media appearances

Work History

6-2022
Head Of Content at ABANCA
2-2020 - 6-2022
Digital Marketing Manager at Orienteed
10-2017 - 2-2020
Head of Digital Marketing (SaaS Marketing) at Openhost S.L.
4-2015 - 6-2017
Independent Marketing Consultant/Co-founder of littlepotterbox at littlepotterbox
7-2013 - 3-2015
Marketing Specialist at ProCredit Holding AG & Co. KGaA

Education

Hispanic Linguistics from Universidade da Coruña

More Information

Social Presence :

Prographics :

Exp : 15 Location : Spain Job Level : Mid-senior Designation : Head Of Content at ABANCA
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Cristina

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They like to analyze well and then make their decisions.
  • Can Cristina take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Cristina

Personality Compatibility


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