Cristina Fuster

Examiner
DISC Type : cs

Global BPA Patient Safety and Regulatory Affairs at Novartis

Spain

Overview

Cristina is a global finance leader at Novartis, focused on architecting clarity and decision systems. With a background in finance at Deutsche Bank and restructuring at KPMG, she specializes in designing structures that reduce friction in complex environments. She holds an Executive MBA from IESE Business School.

Cristina is a deep thinker, exploring the intersection of technology, cognition, and organizational structure. Her writing delves into how acceleration and AI impact human judgment, autonomy, and decision-making, moving beyond simple automation to focus on enhancing visibility and cognitive frameworks.

Unique fact: She believes that when using AI, the biggest failure mode wont come from the model, but from the cognitive architecture of the person using it.

Personality Overview

Tough To Convince

Unexpressive

Status Quo Seeker

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are always well-planned and adopt a systematic approach.

Topics They Care About

AI & Cognition
Writes extensively about how AI is not just for automation but is a diagnostic lens that impacts human judgment and cognitive architecture.
Decision Architecture
Her professional focus is on designing clear, structured systems that improve decision-making and reduce friction within large organizations.
Organizational Autonomy
Explores how genuine team autonomy is conditioned by organizational structure and clarity, rather than just by implementing new technologies or tools.

Media Appearances

Cristina has no verified media appearances

Work History

3-2025
Global BPA Patient Safety and Regulatory Affairs at Novartis
3-2023 - 3-2025
Global BPA Patient Safety & Quality Development at Novartis
9-2021 - 3-2023
Associate Director at KPMG Restructuring - Responsable del área Cash & Working Capital at KPMG España
9-2020 - 8-2021
Successors in Trade Programme at ICC Banking Commission
9-2007 - 8-2021
Vice President Corporate Banking - Trade Finance Structuring at Deutsche Bank

Education

2016 - 2018
Executive MBA from IESE Business School
2011 - 2011
Certificate Supply Chain Management from EBS Universität für Wirtschaft und Recht

More Information

Social Presence :

Prographics :

Exp : 18 Location : Spain Job Level : N/A Designation : Global BPA Patient Safety and Regulatory Affairs at Novartis
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Cristina

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Cristina take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Cristina

Personality Compatibility


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