Cristina González Bravo de Laguna
Critic · DISC type CCristina González Bravo de Laguna is the Global Head of Marketing and Communications for Santanders Wealth Management and Insurance division. A member of the executive committee, she drives global strategy across ten geographies, focusing on branding, digital, and PR. Colleagues have described her as a "valor seguro", or a "sure bet", for any company.
She is a passionate advocate for female leadership and talent development. Cristina has enthusiastically participated in and promoted the Promociona executive leadership program for women at Esade, expressing how she was overwhelmed by the amount of talent she witnessed in the program.
She has spent over 18 years at Banco Santander, holding diverse leadership roles in Marketing, Corporate Affairs, and now Global Wealth Management.
Read the full overview →How Cristina shows up
It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others.
Topics Cristina cares about
Work history
Media appearances
DISC profile (public)
Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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