Cristina González Bravo de Laguna
Login to view DISC.Cristina González Bravo de Laguna is the Global Head of Marketing and Communications for Santanders Wealth Management and Insurance division. A member of the executive committee, she drives global strategy across ten geographies, focusing on branding, digital, and PR. Colleagues have described her as a "valor seguro", or a "sure bet", for any company.
She is a passionate advocate for female leadership and talent development. Cristina has enthusiastically participated in and promoted the Promociona executive leadership program for women at Esade, expressing how she was overwhelmed by the amount of talent she witnessed in the program.
She has spent over 18 years at Banco Santander, holding diverse leadership roles in Marketing, Corporate Affairs, and now Global Wealth Management.
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Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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