Cristina Leo

Questioner
DISC Type : c

Sr. Director Marketing (CMO) - Central America & Caribbean at PepsiCo

Guatemala

Overview

Cristina has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Cristina has no verified topics they care about

Media Appearances

Cristina has no verified media appearances

Work History

4-2022
Sr. Director Marketing (CMO) - Central America & Caribbean at PepsiCo
5-2020 - 4-2022
Director Shopper Insights - LATAM at PepsiCo
3-2019 - 4-2020
Sr. Manager Consumer Insights -CASA region (Central America & South America) at PepsiCo
5-2007 - 4-2009
Client Service Account Executive at Nielsen

Education

2001 - 2006
Lic. Comunicación Social from UCAB - Universidad Católica Andrés Bello

More Information

Social Presence :

Prographics :

Exp : 8 Location : Guatemala Job Level : Leadership Designation : Sr. Director Marketing (CMO) - Central America & Caribbean at PepsiCo
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Cristina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Cristina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Cristina

Personality Compatibility


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