Cristina Lobo Díaz

Questioner
DISC Type : c

Group Product Marketing Manager at Systemair Group

Fuenlabrada, Community of Madrid, Spain

Overview

Cristina Lobo is an experienced Group Product Marketing Manager at Systemair, specializing in enhancing product visibility through comprehensive online and offline strategies. With 7 years of expertise in SEO, SEM, and product launches, she holds a Masters degree in Digital Marketing from Universidad Complutense de Madrid.

Beyond her marketing profession, Cristina has a deep-seated fascination for architecture and interior design. She actively develops her skills through continuous learning, having completed courses in web analytics and public speaking, reflecting a commitment to both personal and professional growth.

Cristina recently received the "Simplify - K Award" from Systemair España, recognizing her outstanding contributions to the company.

Personality Overview

Value Seeker

Systematic

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Product Launches
Her current role focuses on the entire product launch process, from developing the value proposition and communication strategy to enabling the sales team.
Corporate Sustainability
She recently promoted Systemair's participation in the "Sweden + Spain Green Alliance 2025, " indicating an interest in corporate environmental responsibility.
Indoor Air Quality
Through her content, she advocates for better indoor air, a core mission of her company, and questions why people monitor steps and calories but not the air they breathe.

Media Appearances

Cristina has no verified media appearances

Work History

10-2025
Group Product Marketing Manager at Systemair Group
5-2020 - 9-2025
Marketing Manager at Systemair España
12-2019 - 4-2020
Técnico de marketing at NAZAN
9-2018 - 11-2019
Técnico de marketing y comunicación at Eden
6-2017 - 8-2018
Account manager at Hera Performance

Education

2017 - 2018
Máster en Dirección de Marketing Digital & Social Media from Universidad Complutense de Madrid
2012 - 2017
Grado en Periodismo from Universidad Complutense de Madrid

More Information

Social Presence :

Prographics :

Exp : 9 Location : Fuenlabrada, Community of Madrid, Spain Job Level : Middle Designation : Group Product Marketing Manager at Systemair Group
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Cristina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Cristina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Cristina

Personality Compatibility


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